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Creative Strategist & Storyteller

 Narrative building for the new information age


I help brands find clarity in their story — through sharp messaging, informed perspective and content that connects.



'The Power of Storytelling'

Follow me on Substack for a fresh perspective on the power of storytelling and narrative building.  

New article published on the last Sunday of each month.   Launched February 2025.  

Previous articles include:

     '12 storytelling lessons from the film Conclave '(Mar 2025)

     'Bring back the magic of narrative' (Feb 2025)




What my clients say


In the spotlight

A 2,500-word article for MIPIM World Blog on the race to net zero in the built environment to set the scene and introduce the key player ahead of MIPIM 2023, the annual international real estate event held in Cannes. 

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Stay ahead of the game

I am based in London.  I work across Europe.  


Photo credit: Laura Martínez Da Silva


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